Being born in the aughts has its advantages: I spent equal parts playing outside and watching my favorite YouTubers. Now, they put me on everything that lives in a 9:16 aspect ratio.
.
.
.
.
Paid social in support of State Farm and Netflix's Running Point collaboration. This social taps into the "influencer culture" to show that Jake ie. State Farm protects against liabilities like Travis Bugg.
Client: State Farm Basketball
Role: concepted
.
.
.
.
Paid Social in support of State Farm's NCAA hero spot.
The ask: tap into social trends to drive an awareness message for State Farm's in-person and online availability.
The idea: we played on the Twin Telepathy trend to get personal with the Boozers about their online/in-person preferences.
Client: State Farm Basketball
Role: concepted + scripted
.
.
.
.
Paid Social promoting the Boardwalk Bundle LTO.
The ask: promote the Boardwalk Bundle as a great value, not a cheap lunchtime deal.
The Idea: inspired from meme-ing on men's 3-in-1 shampoos, we show what the value of a real 3-1 should bring.
Client: Jersey Mike's
Role: concepted + scripted
.
.
.
.
Paid Social promoting the Boardwalk Bundle LTO.
The ask: promote the Boardwalk Bundle as a great value, not a cheap lunchtime deal.
The idea: when there's good value, people are willing to spend anything, fortunately this value is locked at $10.99.
Client: Jersey Mike's
Role: concepted + scripted
.
.
.
.
