We launched Jersey Mike's new national LTO sub, Mike's Hot Italian, by leaning into social first language that highlights the hot elements that make it different from their (cold) Italian.
Hot Take: Danny DeVito crushed it.
.
.
.
Additionally, we developed socials for the integrated campaign. We utilized strong social hooks to deliver the brand over performance on thumbstop ratio and their most efficient CPA at scale. See our favorites below.
Maybe that was more of a hot fact...
